Man’s Search For Meaning
Viktor Frankl, a concentration camp survivor and the author of ‘Man’s Search for Meaning’, is the founder of Logotherapy (Logos = meaning in Greek). It is premised on the belief that human beings have the unique ability to make meaning of their lives.
They do this by learning to respond, rather than react, to what is happening to them. The need for people, in their personal and working lives, to take responsibility for themselves and their lives has never been greater. Moreover, entrepreneurs and managers, faced with a daily barrage of choices and decisions, need to ensure that their thinking and decision-making processes are as clear as possible. Logotherapeutic coaching is a way for people to achieve clarity and deal with issues that may be hindering their behaviour or performance.